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The client needed to migrate their OTT and VOD services from Microsoft MSS to MPEG-DASH, while also enabling Dynamic Ad Insertion. This required significant updates across legacy systems, metadata management, and multiple workstreams spread across territories, making coordination and risk management complex.
Realitech applied its Test-Driven Integration (TDI) approach to validate and reduce risks incrementally. Acting as both integration specialists and trusted advisors, we worked across all workstreams as one unified team, proactively unblocking challenges such as metadata dependencies to accelerate delivery and ensure alignment.
The OTT platform and VOD catalogue were successfully migrated to MPEG-DASH, with Dynamic Ad Insertion implemented to open new revenue opportunities. The project launched on time, with no major issues, demonstrating the value of Realitech’s collaborative approach and proven TDI model in simplifying complex delivery
The new unified platform was delivered ahead of schedule with very few issues, meeting all objectives and receiving strong user feedback. Beyond the technical success, the project helped the client build a more collaborative internal culture. With a single tech stack now in place, the client is able to innovate more rapidly, roll out new features cost-effectively, and strengthen their competitive advantage.
Get in touch with us today to claim your free one-day consultation for new customers. Explore how Realitech’s expertise in Test-Driven Integration, agile delivery, and technology transformation can help reduce risk, accelerate progress, and deliver real value to your projects.