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Realitech supported two leading UK broadcasters in unifying advertising and content delivery. Through end-to-end integration, privacy-compliant data handling, and real-time ad targeting, we delivered a seamless solution that unlocked new revenue streams and laid the foundation for future growth.
Two major UK broadcasters, traditionally competitors, partnered to deliver a unified advertising and content distribution solution. Aligning their systems was complex due to differing infrastructures, the need to preserve strict customer data privacy, and the requirement for near real-time ad targeting and reach calculations across organisational boundaries.
Realitech led end-to-end testing and integration, working closely with both organisations’ teams. Using an incremental, transparent approach, we validated components early, reduced technical risk, and fostered collaboration. We also provided software development services to extend systems for segment creation, ensuring the advertising workflow met all requirements.
The project successfully delivered a cross-organisation advertising and content delivery system that met functional requirements while fully complying with privacy regulations. Both broadcasters benefited from expanded revenue opportunities and a stable foundation for future collaboration and growth.
Get in touch with us today to claim your free one-day consultation for new customers. Explore how Realitech’s expertise in Test-Driven Integration, agile delivery, and technology transformation can help reduce risk, accelerate progress, and deliver real value to your projects.