This website uses cookies to improve your experience. We\'ll assume you\'re ok with this, but you can opt-out if you wish. Read More
Metadata is the nervous system of a broadcaster — it flows alongside content, enriches it, and connects every part of the supply chain. From digital rights management and programme information to discovery, recommendations, and accessibility features, metadata ensures that content is delivered, presented, and consumed in the right way. Without robust metadata management, even the best content can fail to reach its full potential.
At Realitech, we have developed and scaled metadata acquisition, enrichment, and distribution systems for major international broadcasters. Our experience spans both VOD supply chains and event streaming workflows, where metadata is critical for reliability and efficiency. By addressing metadata early in our end-to-end integration and test efforts, we help clients build high-performance solutions that deliver value across the entire content lifecycle.
Metadata rarely travels in a straight line. It must be enriched, transformed, and distributed to a wide range of downstream systems — from electronic programme guides (EPGs) and recommendation engines to compliance tools and ad decisioning platforms. We specialise in designing and optimising these flows, ensuring that metadata is accurate, complete, and delivered at the speed required by modern broadcasting and streaming environments.
High-quality metadata underpins both viewer experience and operational integrity. It enables audiences to find and discover content, supports personalised recommendations, and ensures that rights obligations are respected. It also provides the detail needed to manage subtitles, multiple languages, age ratings, and regional restrictions. Realitech’s expertise ensures that all of these elements are aligned, so broadcasters can deliver engaging, compliant, and accessible services.
As audiences grow and content supply chains expand, metadata systems must scale without compromising performance. Realitech has a deep understanding of the high-performance solutions required for efficient metadata management within broadcasters. Our proven approach helps clients build resilient, scalable metadata frameworks that keep pace with demand while reducing operational complexity.
Get in touch with us today to claim your free one-day consultation for new customers. Explore how Realitech’s expertise in Test-Driven Integration, agile delivery, and technology transformation can help reduce risk, accelerate progress, and deliver real value to your projects.