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Advertising is a crucial driver for broadcasters and streaming platforms, but the technology behind it is complex and constantly evolving. At Realitech, we design and deliver advertising solutions that maximise monetisation opportunities while safeguarding the viewer experience.
Our team has worked extensively with industry-standard and proprietary ad tech platforms, including AWS MediaTailor, Google Ad Manager, Yospace, and Sky AdSmart. Whether implementing dynamic ad insertion (DAI) for live or on-demand content, or deploying advanced targeting and reporting capabilities, we ensure that every solution is tailored to meet both technical and commercial goals.
We understand that ad technology success is measured not only by revenue but also by the quality of the end-user experience. Realitech has deep expertise in ensuring that DAI implementations meet strict requirements, including encoding profile alignment, frame-accurate ad breaks, and QoE testing. By carefully managing these factors, we guarantee smooth transitions, consistent playback, and minimal disruption to the viewing experience.
As the industry evolves, programmatic and addressable advertising models are becoming increasingly important. Realitech has successfully integrated programmatic workflows that empower clients to optimise yield and deliver personalised ad experiences. Our approach ensures that these advanced monetisation models integrate seamlessly into existing ecosystems — reliable, scalable, and ready for growth.
Get in touch with us today to claim your free one-day consultation for new customers. Explore how Realitech’s expertise in Test-Driven Integration, agile delivery, and technology transformation can help reduce risk, accelerate progress, and deliver real value to your projects.